September 27, 2023


Swing Your Home

Raw and Refined Interiors Shape Ep Yaying's Boutiques - Azure Magazine

Raw and Refined Interiors Shape Ep Yaying’s Boutiques – Azure Magazine

From Jiaxing, China to East Rutherford, New Jersey, the Chinese prepared-to-don fashion label Ep Yaying is getting to be an global retail existence. And whilst a trademark interplay of East Asian influences and streamlined modern silhouettes defines the clothes, the Chinese brand’s storefronts are an similarly defining ingredient of its identity. Intended by the French duo of architect Franklin Azzi with couturier Serge Ruffieux, the a few destinations are formed by a sensibility that combines rough and shiny textures with vivid tonal accents.

With outlets in Shanghai, Jiaxing and a recently opened outpost in New Jersey’s American Aspiration shopping mall, Ep Yaying, Azzi and Ruffieux have proven a reliable visual language which is nonetheless delicate to nearby context and society. (Future year, a Beijing site is also slated to open up).

couches and displays in the Jiaxing location, with the room anchored by a light blue rug

Jiaxing. Photo: Franklin Azzi Architecture

It begins with the major of the trio, the expansive 2,050-sq. metre Jiaxing flagship keep. Anchored by heat wooden tones and comfortable lighting — throughout the ceiling, walls and displays — the space boasts a heat ambiance accented by rough marble textures and modern black metallic.

couches and displays in the Jiaxing location

Jiaxing. Picture: Franklin Azzi Architecture

Applied as tables and shows, the stone factors merge a smooth, polished marble top with a conspicuously rough underside. It’s a putting juxtaposition — and one that amplifies the existence of both equally the sleek and the textured surfaces.

view of Shanghai store from low vantage point, showing the paving stone floor in context of display walls and outdoor courtyard greenery

Shnghai. Photo: Matjaz Tancic

In Shanghai, Azzi and Ep Yaying’s aesthetic is translated into another context. An indoor-outside courtyard house, the airy 520-sq. metre shop provides greenery, concrete and brick pavers into the substance melange. Framed by plant daily life and heat colours, factors like exposed concrete partitions and herringbone paving stones lend the space included texture, while a function wall of suspended stone displays adds an Ep Yaying trademark to the blend.

A view through the large windows in the Ep Yaying Shanghai store, showing a nearby building

Shanghai. Image: Matjaz Tancic

Meanwhile, the combination of an open structure, enough fenestration, reflective surfaces and paving stone flooring enhances a relationship to the outdoor and the neighbourhood context, putting the structure into dialogue with its surroundings.

a view of the changing room, framed by lacquered wall and ceiling

New Jersey. Photograph: Matjaz Tancic

Ep Yaying’s most current outpost brings Azzi and Ruffieux’s aesthetic signature to North America. At 325 square metres, the boutique in New Jersey’s American Aspiration shopping mall is the smallest of the 3 spots so much, with a cozier ambiance to match the personal scale.

View of textured fabric walls around a sofa at Ep Yaying New Jersey, with images of plants and animals across the walls

New Jersey. Image: Matjaz Tancic

Below, elegantly textured fabric partitions — adorned with whimsical drawings of vegetation and animals — are a signature aspect, translating a gesture launched additional subtly in the brand’s Shanghai locale into a bolder motif.

Detail close-up of smooth marble surface at Ep Yaying's New Jersey location

New Jersey. Photograph: Matjaz Tancic

And even though the playful photographs attract the eye, the relaxation of the room unfolds in signature Ep Yaying style of lacquered partitions, heat colors and radically textured stone shows. It will make for a trendy addition to the American Desire — by way of China and France.